Key principles: Character and Narrative.
The characer is very important, he or she is the main part of the story they can either be a hero or a villain, the good guy doesn't always have to be the good guy. We call the main character the protagonist, there are many things that you must think of when designing a character, what do they look like? whats their personality like? how do they stand?, walk?, talk?, what is there body language? All these things come into play when creating somebody for a story. Lets take a film for example: "The fly" a very well known film, staring "Jeff Goldblum".
In the film he turns himself into part fly part human and in the end the fly's body consumes his and he just ends up becoming a 185 pound fly, but its the character itself that is interesting in this case because he is neither good or bad but both because he starts of as this scientist working on a way of treleportation, but he becomes to self obsessed in his work and ends up becoming the bad guy, a sort of "jackel and hide" moment. Note also how the character takes a phyical metormophasis and slowly gets more ugly and evil looking.
Narrative
Now this gives the story structure, a way in which to flow if you will, such as a beginning a middle and an end. Without this we would be lost such as with the film "the fly", there is a mad scientist he meets a woman, woman falls in the love with the scientist, scientist wants to impress woman so he trys out one of his inventions on himself, test goes wrong , scientist starts to turn into a fly, woman runs away from scientist, she realizes what she has done wrong and goes back to try and save him realizes it is to late and kills scientist. that is the narrative and it structures the whole film so it can make sense to you and me. Of course everything doesn't happen like that or the film would be boring but it does happen even if we don't realize it
And heres a famous quote for you "Every story needs a begging a middle and an end, but not in that order.
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